Challenges of Cultural Heritage Tourism Sites in Albania and the Right of Tourists to Information: The Case of the City of Elbasan

Abstract

Cultural heritage constitutes one of the most important assets for the sustainable development of tourism in Albania. Cultural heritage implies a common bond, our belonging to a community. It represents our connection with the past, present and future. In the digital age, official tourism websites and cultural portals constitute the main source of information for domestic and foreign visitors. However, a considerable number of these websites present significant shortcomings in the English language version, which directly affects the right of tourists to be informed accurately and the perception of institutional professionalism.

This study aims to analyze the quality of translations and content on websites that promote cultural heritage in Albania, with a special focus on the city of Elbasan. The analysis includes linguistic, legal and institutional aspects that affect access to information and transparency towards the international public.  The findings show that the lack of standardization, professional translations and institutional coordination limits the promotional potential and undermines the implementation of the Law on the Right to Information. The study proposes concrete interventions to improve multilingual communication and strengthen transparency in the cultural heritage tourism sector. 

CONFLICT OF INTEREST

The authors declare no conflict of interest.

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