Abstract
This study explores the impact of digital media on the linguistic development of undergraduate students at the Faculty of Humanities, “Ismail Qemali” University, Vlora. Using a sociolinguistic approach, it analyzes the use of anglicisms, abbreviations, and visual symbols (emojis) in online communication shaping students’ everyday language. Data were collected through questionnaires and content analysis of social media posts.
The findings reveal a clear trend toward language informalization and highlight the impact of technology on the structure and pragmatics of both spoken and written Albanian. Digital media emerges not only as a communication tool but also as a powerful factor in transforming linguistic structures and cultural identity. Ultimately, the study shows how digital media contributes to lexical enrichment, syntactic simplification, and the creation of a hybrid linguistic identity.
Keywords: Digital media, new language, university students, anglicisms, emoji, online communication, sociolinguistics.
Background
The study examines how digital media influences students’ linguistic development, emphasizing the growing exposure to global communication practices, particularly English. It highlights the emergence of hybrid language forms combining Albanian with anglicisms, abbreviations, and emojis.
The research also addresses the tension between linguistic innovation and the preservation of standard Albanian, stressing the role of digital media in shaping both language structure and cultural identity.
Methods
A mixed-methods approach was used, combining quantitative and qualitative analysis. Data were collected from 60 students across four departments through questionnaires, analysis of 80 social media posts, and semi-structured interviews.
The study compared the use of anglicisms, emojis, and abbreviations across departments and academic years using statistical and discourse analysis.
Results
Results indicate a strong trend toward informal language use. Students frequently use anglicisms, emojis, and simplified syntax, reflecting faster and more expressive communication.
Language use varies by field of study and academic level, with language-related students and senior years showing higher levels of hybrid language, while Law students maintain more formal usage.
Conclusions
Digital media plays a key role in transforming students’ language, contributing to a hybrid form of Albanian influenced by global communication trends. While this reflects linguistic adaptability, it also challenges the preservation of standard language.
The study recommends integrating digital language awareness into education and promoting a balance between innovation and standard language use.
CONFLICT OF INTEREST
The authors declare no conflict of interest.
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Citing Literature
How to cite this article:
Hudhëra, E. , DOI: 10.63871…. UniVlora Scientific Journal 2025, no.I, volume II